So your business has a fantastic website. It’s eye-catching, interactive and has high quality content. That’s all you need, right? Wrong. If you find yourself asking: why is my website not getting views? Or why is my bounce rate so high? It’s because your SEO is not up to scratch.
You might be wondering, what is SEO?
SEO stands for Search Engine Optimization, which is the process of ensuring that your website appears in the top list of results in a search engine, like Google, in order to maximise the number of visitors to your site.
It’s a fail-proof way to guarantee engagement and sales. Still unsure?
Here are 5 reasons why you should implement SEO into your business plan.
IT WILL INCREASE VISIBILITY
Organic searches, aka potential customers searching for similar products and services through search engines, will help people find your business quickly and effectively. By optimizing your keyword research, your brand will appear in the top 20 search results and have a much higher chance of being seen.
IT WILL HELP YOU UNDERSTAND YOUR AUDIENCE BETTER
Which article is getting the most clicks? Which page has the highest bounce rate? Studying your website’s analytics will help you understand what your audience likes and dislikes. This is a great way to tailor your future content and adjust your keywords accordingly.
IT WILL IMPROVE YOUR LOCAL SEO
Want people to find your website quickly and effectively? Local SEO is the best way to optimise your website so that you appear in local searches. This can be achieved through local citations, backlinks and user reviews.
IT WILL MAKE YOU A CREDIBLE BRAND
As a business, your goal is to build a strong and loyal audience but this can take a long time. This is where SEO steps in and speeds up the process. By implementing machine-learning signals, understanding positive user behaviour and applying high quality backlink profiles, you’ll be an established and trust-worthy business in no time!
IT WILL IMPROVE USER EXPERIENCE
A positive user experience leads to happy customers, which in turn results in high conversion rates. This is why accessibility, mobile-friendliness and site speed is integral to your business, all of which can be achieved once you’ve understood SEO analytics and Google optimization.
Will you be implementing SEO into your business plan? If you’re still not sure, we have some exciting news…
We’re pleased to announce a FREE TRAINING SESSION on all things SEO! Sign up HERE today to attend this free live webinar with SEO specialist Jessica Thomas on Thursday 25th February at 7pm GMT! Jessica will be sharing the fail-proof blueprint to SEO success, focusing on:
- How to appear in the top Google searches
- The importance of keyword research
- How SEO can boost website traffic and gain revenue quickly and effectively!
But HURRY, there are limited seats! See you there.